Montag, 17. November 2008

A Pharmaceutical Leveraging Web 2.0 --In a Big Way

Karl Kapp berichtet in seinem neusten Post von "Pfizerpedia"des pharmazeutischen Unternehmens Pfizer:
"The site started out as an online encyclopedia but has grown virally and morphed into something far more powerful than an encyclopedia. It has become a user-generated, centralized index of all things R&D across Pfizer's worldwide organization including people, projects, events, blogs, and discussion groups. Integration with the enterprise directory and other data sources greatly enable "people finding." With a simple search, users can quickly locate colleagues doing relevant work—and not only find their contact information, but also recent projects, publications, and seminars.
Pfizerpedia is resource-sharing Web 2.0 site containing information on mechanisms of action, employee and project profiles and Pfizer products and other information useful to researchers and sales personnel within Pfizer."
Wirklich sehenswert, dieser Einblick in die Möglichkeiten von Enterprise 2.0 - mit dem Ausblick auf Pfacebook, einem sozialen Netzwerk nach dem Beispiel Facebook. Könnte ein Muss sein für Personaler, Manager, Trainingsverantwortliche u. a. in Unternehmen, sich dieses Beispiel anzuschauen.

meet Jessica
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