Warum? Sind wir nicht alle innovativ? Die Antwort lautet:
"The key is closing the gap between theory and practice. Words are cheap. It's easy to wax poetic about "culture change." It's quite another thing to make it happen."Es ist ein Genuß, sich die Empfehlungen durchzulesen - als Appetitmacher hier meine 10 Favoriten, verbunden mit der Empfehlung, sich nicht um den Genuß aller zu bringen:
- Have more fun. If you're not having fun (or at least enjoying the process) something is off.
- Make new mistakes.
- Ask questions about everything. After asking questions, ask different questions. After asking different questions, ask them in a different way.
- Encourage everyone to communicate. Provide user-friendly systems to make this happen.
- Learn to tolerate ambiguity and cope with soft data. It is impossible to get all the facts about anything. "Not everything that counts can be counted. Not everything that can be counted counts," said Einstein.
- Encourage people to get out of their offices and silos. Encourage people to meet informally, one-on-one, and in small groups.
- Communicate, communicate, communicate, communicate, communicate and then communicate again. Deliver each important message at least six times.
- Make customers your innovation partners, while realizing that customers are often limited to incremental innovations, not breakthrough ones.
- Find new ways to capture learnings throughout your organization and new ways to share these learnings with everyone. Use real-life stories to transfer the learnings.
- Don't make innovation the responsibility of a few. Make innovation the responsibility of each and every employee with performance goals for each and every functional area."